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Business: The first brick-and-mortar jewelry brand, Aigiri, operated by Lab-grown diamond business, Greenlab Diamonds has launched its first at South Extension 1 in the Delhi metro.
Aigiri wants to expand and open its ten stores in India in the upcoming year 2025 before December.
“Aigiri Jewels wishes you all to step into a world where luxury transposes the boundaries,” its Facebook page says. “Aigiri houses Asia’s largest collection of lab-grown diamond jewelry made ethically. Every corner of this space has been planned carefully with floating displays and the best-in-class lighting that showcases the true brilliance of our conscious creations. Our fabulous space boasts areas dedicated to bridal collections, everyday wear, and bespoke designs crafted to deliver a jewelry experience like never before. Welcome to the future of fine lab-grown diamond jewelry, where sustainability meets sophistication.”
Aigiri is centered on CVD lab-grown diamonds and aspires to bring lab-grown diamond jewelry to the affordable hands of more Indians and capitalize on its meteoric rise. The interior is designed in blush pink and white with floral details and seating for shoppers as Aigiri’s varied collection is exhibited in well-illuminated cabinets.
We are witnessing a paradigm shift in luxury jewelry, says Smit Patel, director of Greenlab Diamonds. “It is no longer just brilliance and beauty; it is sustainability and ethical sourcing as well. CVD lab-grown diamonds are tailored to meet these changing customer preferences. Our expansion is a reflection of the boom in demand for responsible luxury in India.”.
