Join Us 
Business: Aditya Birla apparel houses Aurelia and W have tied up with customer acquisition platform Swopstore. This is with the aim of improving the retail sales for both W and Aurelia and further helping the shoppers in India to have access to special offers from brands.
We are happy to partner with Aurelia and W, two of the most trusted names in fashion,” said Ayush Gupta, co-founder and CEO of Swopstore, as reported by the Indian Retailer Bureau. “Our platform is all about creating meaningful connections between consumers and brands, and this association allows us to add more value and convenience to our users.”. We believe that with Swopstore, it is no longer just a buy but discovering the right products in the most engaging and rewarding way.
Swopstore boasts over 200 labels on its platform, ranging from personal care brand Bombay Shaving Company to accessories brand Mokobara and apparel brand Snitch. While the business is centered around consumer engagement and the idea of discovery of brands, it currently enables online shoppers to find new brands.
Aurelia deals exclusively in ethnic wear for women and W offers women’s wear and accessories. The Aditya Birla Group brands are sold through its direct-to-customer e-commerce stores as well as retail from outlets spread across India.
