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Business: Global footwear and lifestyle brand Converse has launched its first exclusive brand outlet in India. Located on Mumbai’s Linking Road, the store opened its doors to the public with a star-studded inauguration party.
All the stars showed up for the grand Converse store launch at Linking Road,” said events planning company Orion M&C on Facebook, sharing pictures of the event. “The scene was buzzing with epic fashion, killer style, great music, and the coolest crews in town.
Launched in collaboration with the Bhaane Group, the store offers Indian shoppers the opportunity to experience Converse’s iconic sneakers and casual wear in a fully immersive way. The classic ‘Chuck Taylor All-Star’ and ‘One Star’ collections are available in the store. Adding a statement effect to the space is a large-size sneaker installation by Kartik Research’s Kartik Kumra. It was created with Ajrakh block printing artist Sarfaraz Khatri and set designer Disha Dey.
Converse’s new India brand ambassadors, Harsh Varrdhan Kapoor and Khushi Kapoor, were spotted at the launch in the presence of Bhaane Group co-founders Sonam Kapoor and Anand Ahuja and other names in fashion and the media. Guests browsed through the latest Converse designs as they soaked up the ambience of this dynamic space.
