Business: A beauty and wellness brand, Esskay Beauty Resources Private Limited, plans to strengthen its non-metro city presence in India to venture into new markets. Further international expansion is also in the offing to reach out to global beauty enthusiasts.
Esskay Beauty Resources director Ankit Virmani told an India Retailing report recently that their vision with the company has always been to transform the beauty and wellness industry on a global level. “We are committed to bringing quality products and professional education to every nook of India and beyond by the expansion of our footprint here and more,” he added.
It operates 14 beauty, hair care, and hair tool brands, such as Rica, Casmara, Skinora, Ola!, and Natu’ra, according to its Facebook page. This company would like to expand the ties it has established with beauty trade professionals, spas, and salons to reach out to a wider clientele in terms of its products.
The business retails in India, Nepal, Sri Lanka, and Bangladesh. For the next expansion phases, Esskay Beauty Resources is looking to penetrate new international markets.
According to its page on Linkedin, Esskay Beauty Resources is a company established in 2002, with corporate offices in Gurugram. The business employs more than 200 professionals who work for the company across its network of 165 Indian cities. The business also has a distribution network spanning 300 Indian cities.