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Business: A year after building up its word of mouth for branded shoes through e-commerce Rare Rabbit recently opened its brick-and-mortar store and that too solely for footwear under its brand, Rare’z, with the first standalone outlet launched at Surat’s Rajhans Ornate retailing a massive collection of premium men footwear.
“Introducing the first Rare’z Footwear Store, Now Open in our favorite city, Surat at Rajhans Ornate, Parle Point,” read an announcement posted on Facebook. A store with minimalist, clean, and linear lines but with multifunctional visual merchandising elements that are designed to flow fluidly into our new-age sneakers and collection. At the heart of the space is an innovative ceiling design that channels natural light, inviting a glow that only enhances the details and colors. A rare combination of form and function makes our Rare’z store an immersive experience for all sneaker enthusiasts. We look forward to welcoming you, Surat!
The store is monochromatic and minimalist in design, with Rare’z’s footwear placed on floating shelves. The store offers both sneakers and more formal shoes to cater to all footwear needs. Some notable products include metallic silver sneakers with a large monogram ‘R’ and a collection of leather shoes and high-tops named ‘Sauron.’ The apparel business also operates in the womenswear brand Rareism and the more everyday apparel label Articale. For the 2024 financial year, it posted a net profit of Rs 75 crore with the company posting the figure on the back of Rs 32 crore recorded in the fiscal 2023 year. The Bengaluru-based business also witnessed a growth of its revenue at 69 percent year-on-year for the fiscal.
