Fashion News: Luxury science-forward skincare brand RéVive has collaborated with beauty tech leader Perfect Corp to introduce a new type of before and after visuals.
This first-of-its-kind collaboration leverages artificial intelligence (AI) to create interactive, before-and-after visuals based on data from RéVive’s extensive clinical trials. The initiative is designed to help consumers make informed decisions by showcasing the transformative effects of RéVive’s products across a diverse range of skin tones, types, and ages.
“We continually strive to evolve and innovate in response to consumer needs,” said Elana Drell-Szyfer, CEO of RéVive Skincare.
More than ever, the consumer wants to know ahead of purchase that the product they’re purchasing will “work” on their type of skin tone, skin type, and for a consumer in their age range. With this partnership, the extensive clinical research that RéVive has conducted can now be leveraged.
Thanks to Perfect Corp, together we have found an innovative way to marry AI technology and model imagery to make our clinical data more accessible for consumers, visually. Shoppers who are looking to invest in our products can now distinctly see the differences that our products have the potential to make on their skin, prior to purchase. With this new technology, a wide range of RéVive products, addressing the ever-growing consumer desire for tailored skincare solutions, will be visualized. The offer will be launched this month. New before-and-after visuals will be available on RéViveSkincare.com and through select retail partners. “We are pleased to collaborate with ReVive Skincare, empowering their customers to visualize the transformative impact of ReVive Skincare products through our AI skin simulation technology”, said Perfect Corp. founder and CEO Alice Chang. “AI is revolutionizing skincare retail by providing an immersive experience that enhances purchasing confidence by accurately illustrating the efficacy of skincare solutions. With AI skin simulation technology, we are paving the way for a more empowered and effective consumer experience in skincare.”