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Latest Business News: Apparel and licensed pop-culture merchandise brand, The Souled Store, has partnered with the insights-led customer engagement platform MoEngage to power automated customer journeys and improve its customer experience.
“This partnership has been fruitful for us,” said the chief of staff Bhaavya Gupta of The Souled Store in a press release. Our push campaigns have had much success in deliverability and clickthrough rates. We have also been able to increase the number of channels through which we can engage with our customers-from just pushes to WhatsApp and emails. The icing on the cake is the automation of multiple flows, or to put it simply, the customer journeys and campaigns. Needless to say, we have scaled our engagement initiatives seamlessly with MoEngage.
The Souled Store had been using a CRM platform that could fuel its customer engagement efforts but the scale required an upgrade in technology. MoEngage’s solution will enable this brand to both acquire and retain its new customers through automation and scalability.
“The Souled Store is one of the leading brands in the pop culture merchandise domain in India. We’re excited to partner with a brand that is revolutionizing the way the customer perceives popular culture,” said Yash Reddy, Chief Revenue Officer at MoEngage. “Their choice to shift toward MoEngage cements the need for scalable and automation-friendly platforms within today’s rapidly increasing retail environment. This partnership highlights a crucial milestone of our journey and demonstrates how customized, automated customer journeys can redefine brand-customer engagement. We are looking forward to seeing how the brand further exploits the range of features we have in store to enhance the customer experiences further.”
