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Business: French luxury fragrance and home décor brand Diptyque inaugurated its first exclusive brand outlet in India in New Delhi’s premium mall, the Chanakya. It opens with a star-studded event to retail a handpicked selection of perfumes, skincare, scented candles, and home goods.
Influencers and celebrities here in New Delhi gathered for a sampling of its fragrances at the Diptyque boutique, experiencing Parisian aesthetics in India. The store, which marks Diptyque’s debut in South Asia, sports a custom mosaic that reads “Diptyque à Delhi,” according to the Indian Retailer Bureau.
“A touch of Paris graces Delhi; celebrating the grand opening of Diptyque’s first India store at The Chanakya, where luxury meets artistry in a truly enchanting space,” released by Stanley Communications on Facebook. “Stanley Communications was thrilled to bring this iconic launch to life with an exclusive guest list and impactful media amplification. Here’s to a beautiful beginning for Diptyque in India!”
The shop has a green façade and interior design that combines both classic French and Indian elements. Artworks adorn the walls, hand-painted friezes give off a nostalgic feel, and a large chandelier hangs from the ceiling.
The store is divided into two rooms and features specific locations for scents and brand skincare. The shop is constructed to represent a kind of intimacy during the experience of the visit, giving it the feel of an apartment in Paris.
