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Business Updates: Dyson, the haircare and electronics business, has opened its first ‘Dyson Demo’ store in Lucknow. This store, located at Lulu Mall in the city, aims to bring the British brand closer to shoppers in Uttar Pradesh by being a place where products can be demonstrated in person.
Dyson believes that getting hands-on with Dyson technology is the best way to experience it. Our Demo stores allow our potential owners to fully experience the benefits firsthand. “With the opening of our first demo store in Lucknow, we are pleased to bring our innovative technology closer to our consumers,” said Dyson India’s managing director Ankit Jain in a press release. “Our demo experts stand ready to provide personalized guidance and support in upgrading the shopping experience for our customers in the city.”
It carries the entire range of products that Dyson has to offer, including its ‘Dyson AirstraitTM Straightener’ for hair. Having been recently launched in the Indian market, it has been developed to suit all hair types and styling needs. The in-store staff at Dyson can demonstrate the various settings of the straightener to shoppers and even advise on how to use the product most effectively for their particular hair type and texture, and even style their hair.
The outlet of the exclusive brand also contains a dedicated segment for the wearable category of Dyson, including high-fidelity headphones, which are available for ‘try before you buy’. Other areas of the store house Dyson’s vacuum cleaners and other electronic goods.
