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Business Updates: The prescription lens business of Essilor has collaborated with famous cricket player Virat Kohli to roll out a new campaign in India. The ‘Don’t let screen line steal your shine campaign’ is an effort to further connect the brand with shoppers who have vision care needs.
“We at Essilor are excited to further this association with a global sports icon across the different sports disciplines, matching their well-deserved reputation like Virat, and now bringing a new and exciting chapter for our consumers,” explains Narasimhan Narayanan, President of EssilorLuxottica South Asia, in a press release. “Phenomenal appeal for Kohli and synonymous with the ‘pursuit of excellence’ goes along with our mission to make clear and healthy vision a universal right from exploration through our advanced technologies and superior products like Eyezen and Varilux.”
The campaign includes a YouTube video that features Kohli. The campaign shows how, in many ways, one makes the eyes overwork through constant contact with digital screens, and Kohli explains why Essilor’s Eyezen lenses help him.
“I am myself an Eyezen wearer and am loving the relaxation and protection that these lenses provide,” shared Virat Kohli while discussing the positive features of the lenses. “Essilor is at the forefront of revolutionizing vision care globally, and I am truly thrilled to talk about their innovative products and how every lens is custom-made to take on individual vision care needs.”
Essilor is part of the EssilorLuxottica portfolio, and its vision care includes the brands Stellest, Eyezen, and Varilux, as well as Crizal. The company is involved in the design of lenses that correct vision, provide UV protection for the eyes, and enhance visual clarity.
