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Business: The first physical store by lab-grown diamond jewelry company Jewelbox was opened in the city of New Delhi, India. It launched its very first physical store at A 90 Central Market in Lajpat Nagar, one of the biggest metropolitan cities of the country, with offers on all the jewelry items.
We are ecstatic to bring the Jewelbox experience to Delhi,” the Indian Retailer Bureau quoted the co-founder of Jewelbox, Vidita Kochar Jain. “These new stores mark an important milestone for us as we make our foray into the city known for its culture and appreciation for fine craftsmanship. We look forward to offering the people of Delhi our unique offering of sustainable luxury.”.
The first Delhi store of the brand has opened its doors at Veer Savarkar Marg with a range of lab-grown diamond jewelry for daily and special occasions. A monochrome minimalist interior features glass cabinets housing the jewels. Jewelbox has kick-started the offers during Diwali with its store opening with 100% off jewelry-making charges and 30% on lab-grown diamonds.
Jewelbox aims to make luxury fine jewelry available to Indian customers but this time with an ethical sourcing approach. The brand was featured in the third season of the entrepreneurial television program Shark Tank and accepted the ‘all shark deal,’ whereby all of the tycoons featured on the business reality show agreed to invest.
