Join Us 
Business Updates: Watch-making business Titan has come up with a new campaign where the center entity of the advertisement is ‘Find Your Joy,’ showcasing watches exclusively designed for couples and celebration of self. In addition, the campaign is showcasing watches from its sporty and trend-driven lines and positions as a statement of expression of individual style.
“Find Your Joy is a celebration of yourself,” Titan Watch’s marketing head, Aparna Ravi, said in a press release. “It’s about finding the watch that speaks to your spirit, is a reflection of your passions, and is a testament to your journey.”. In a fast-moving world with a chase for what’s new, inner happiness prevails when one has found their style and what makes them ‘You’. A Titan watch is an extended part of this journey—to be in a position to tell your story on your wrist.
The Titan line of couple watches consists of a couple of watches, similar in style for both him and her. The campaign hosts 21 watch designs across the five Titan collections. The watches that feature in this campaign range in price from Rs 9,495 and will be available at select Titan boutiques across the country.
Titan Company Limited, formerly known as Titan Industries Limited, was formed in 1984 as a joint venture between the Tamil Nadu Industrial Development Corporation and Tata Group. After diversifying into jewelry in 1994 and later into eyewear, Titan Company Limited describes itself as “India’s leading manufacturer and seller of watches, jewelry, and eyewear.” Its business turnover reached Rs 21,052 crore for the year 2020.
