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Business Updates: Walkaroo, one of India’s leading footwear brands, announced the signing of Bollywood actor Varun Dhawan as their new brand ambassador.
It will be a series of campaigns wherein the actor will endorse the brand and its extensive range of footwear collections.
The association will help further brand presence and drive resonance among young consumers across the country.
Reacting to the association, V Noushad, managing director of Walkaroo, said in a statement, “We are very happy to have Varun Dhawan join us in our commitment towards promoting a healthier and more active lifestyle through walking. Varun’s strong appeal amongst the younger generation and his ability to connect with a diverse audience will enable us to reach out to a larger number of people and achieve new milestones.”
“I am excited to partner with Walkaroo,” added Varun Dhawan. “This brand is close to people of all ages and comes across as a well-known household name. This association is a great way to engage with a larger set of audiences and be a part of a brand that has been working on democratizing fashion.”
Walkaroo, formed in 2012, has built up a gigantic network with more than 700 dealers and access to over 1 lakh retail outlets across the country.
