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Lifestyle: CEO of the house of fashion brands, Lifestyle, Shyam Prasad, has said the Union Budget needs to focus on reviving disposable income in the hands of citizens across India to help hiking consumer spending, especially in the case of salaried class and the rural populace.
“As we are heading towards the next budget declaration, we are very optimistic that the government will further boost disposable income — more specifically for the salaried class — through tax benefit as well as rural-empowered initiatives,” said Shyam Prasad, CEO of Brand Studio Lifestyle, speaking through release. “Fashion is one segment that is dynamic and hyper-responsive to the changes in consumer behavior, economic policies, and market trends. “We hope the government will give priority to similar initiatives and investments regarding stimulation of consumer spending and also align with the ongoing infrastructure development initiatives. In addition, the increase in rural spending creates a brilliant opportunity to broaden the consumer base for e-commerce, which thereby grows and reaches more people.”
Brand Studio Lifestyle states that its current processing capability hovers around 80,000 orders a day. The business had recently opened a new Highlander brand store in Ahmedabad and is now expanding its offline presence in India.
“Online shopping is increasingly becoming a favorite with the rural consumers, thus opening up an access to innumerable products to them and the most competitive deals,” Prasad said. “Such strategic initiatives will not only fuel economic growth and ensure inclusive development but will also pave the way for vibrant market opportunities across a plethora of sectors.”
The labels of the company Brand Studio Lifestyle encompass Hoop, Ketch, Tokyo Talkies, Highlander, Vishudh, and Locomotive, its website shows. The company was founded in Bengaluru in 2015 by a team of six entrepreneurs and has expanded to a 700-member team with over four lakh square feet of warehouse space.
