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Solomon Choi: Founder of 16 Handles, Passed Away

by Mohammad Naseemaa
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The frozen yogurt group grieves the death of Solomon Choi, the entrepreneur beneath 16 Knobs, New York City adored serve themselves icy yogurt chains. Choi first brought the idea to New York City in 2008, which has had an ongoing effect on the business industry and many people daily lives. Choi grew up in the city of Seoul before moving to America, where he graduated from the College of Southern California Marshall School of Business in 2002.In the beginning of his twenties, he relocated to New York City with the Citizens to start a company of his own, 16 Handles.

The brand quickly gained popularity, reaching forty shops globally at its peak. In 2022, Choi sold the business to Neil Hershman, the company’s largest franchisee. Hershman, who now owns 16 Handles, conveyed his grief over Choi unexpected death. “He was a visionary who founded this iconic frozen dessert brand and provided me with countless opportunities, education, mentorship, and friendship,” Hershman said. “Solomon truly embodied our mission to ‘create moments of happiness. ’He always had a big smile and a positive outlook.”

Choi’s influence extended beyond 16 Handles. He founded Greeno Products, supplying custom disposables for the food service industry, and in 2019, started Jabba Brands to advise and invest in food service companies. He was also an Angel Squad member at Hustle Fund, a venture capital firm supporting early-stage startups. His obituary lovingly notes, “Solomon will be remembered as the world’s best husband and daddy.”

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