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The dawn of New Year 2024 in Hyderabad was marked not just by the striking of the clock but also by a culinary symphony that echoed through the city. As the clock struck midnight on January 1, 2024, the reverberations of December 31’s culinary festivities lingered in the air. The star of the night? Chicken – along with mutton and medicinal delights – as Hyderabad embraced the new year with a gastronomic fervor unique to the region.
Culinary Traditions in Telangana: In Telangana, the arrival of the new year is not just a calendar event; it’s a culinary celebration. The must-have dish for the occasion? Drug sukka, a culinary tradition that has become synonymous with ushering in the new year in this region.
Increased Demand on December 31: With the calendar aligning to present December 31 on a Sunday, the demand for non-vegetarian delights surged. Butcher shops, especially in Hyderabad, witnessed bustling activity from the early hours of Sunday morning. The aroma of cooking chicken, mutton, and fish wafted through the air as residents prepared for a feast to remember.
Surge in Sales: The numbers tell a story of their own. Typically, on regular days, Hyderabad consumes around 3 lakh kgs of chicken. However, on this Sunday, a whopping 4.5 lakh kgs of chicken were sold, reflecting the heightened celebratory spirit in the air. Despite the increased demand, the prices of chicken remained constant.
Business Boom: Poultry traders reported a flourishing business, with transactions amounting to Rs. 10.35 crore. The rate of Rs. 230 per kg contributed to this impressive figure, highlighting the thriving poultry market during the New Year celebrations.
Mutton and Fish Sales: Mutton, another centerpiece of festive feasts, saw robust sales with an estimated 25 to 30 thousand quintals sold. In the retail market, mutton prices ranged from Rs. 800 to Rs. 900. The fish markets in areas like Ram Nagar, Jiyaguda, and Secunderabad Monda also reported a surge in sales, boasting of up to 2 thousand quintals of fish sold.
New Year Celebrations in Hyderabad: Beyond the culinary delights, Hyderabad witnessed an exuberant New Year celebration. From children to adults, youth, and families, everyone immersed themselves in the joyous festivities from the early hours of Sunday morning until the stroke of midnight.
Security Measures and Liquor Consumption: While details about liquor consumption are yet to be disclosed, the police took proactive measures to ensure a safe celebration. Strong security arrangements were put in place to safeguard the festivities, reflecting the authorities’ commitment to maintaining order and security during the New Year celebrations.
Hyderabad’s culinary extravaganza not only delighted taste buds but also showcased the city’s vibrant and unique way of celebrating the arrival of a new year. As the clock struck midnight, the echoes of the culinary symphony lingered, leaving behind memories of a gastronomic celebration that welcomed 2024 in style.
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