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The polling in Andhra Pradesh has concluded, and the public’s verdict is now locked in the EVMs, awaiting the counting of votes. Reflecting on the period before the polling, we can identify key trends that might be pivotal in AP politics.
One major narrative pushed by the Telugu Desam Party (TDP) and its allies was the ‘Land Titling Act’ introduced by the YCP government. Senior leader Chandrababu Naidu accused Jagan Mohan Reddy of trying to claim farmers’ and commoners’ lands through this act. Naidu even promised to abolish the program if he became the Chief Minister.
Adding to this narrative, Jagan’s photo on the registration passbooks fueled the controversy. The TDP’s social media wing actively posted videos, opinions, and informative content highlighting the issues with the ‘Land Titling Act’. This campaign had a significant impact, especially among the rural voters, creating a negative image of the YCP government.
The YCP government faced considerable backlash due to the aggressive campaign by the TDP and its allies. This narrative resonated with a majority of voters, potentially turning the tide in favor of the TDP+ alliance.
Social media influencers played a crucial role, emphasizing that the Land Titling Act was harmful to ordinary people. This extensive campaign against the act spotlighted the issue, working against the Jagan government. Many are now seeing this rigorous social media effort by the TDP as a decisive move that could change the political landscape in Andhra Pradesh.
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